Here For Heroes

Values and Vision



Integrity – Here For Heroes is a Charity that help Military and First Responders of this Nation’s fabric; we must act accordingly.


Respect – We respect every individual and their needs.


Loyalty – We have a sense of loyalty to the Military and First Responders as an institution, its people and those who support us.


Inspiration – We create opportunities and inspire others with the emphasis on providing a ‘hand-up’ not a ‘hand-out’.


Commitment – We must be approachable, effective and quick to respond.


Courage – We act on behalf of our beneficiaries without fear or favor, telling it as it is.


Our Vision and Values underpin the way in which the charity operates. It is absolute that the charity’s behaviors must be beyond reproach and that all staff, trustees and volunteers actively espouse the values of the charity. We must also aspire to treat our supporters, our beneficiaries and all those with whom we work with the greatest of respect.

We are especially aware of our responsibilities to both our beneficiaries and supporters. For example, we do not participate in ‘cold calling’, or pass on data or lists and we aspire to be meticulous in thanking our loyal supporters.

To successfully deliver the charity’s objectives to Heroes and their immediate families when they are in need, it is vital that the whole charity is comprehensively and appropriately engaged with its supporters. These include board members, donors, volunteers, sponsors, and individuals; both private and public.

With a compelling case for support, tailored communications, a wide variety of supporter activities, timely thank yous and excellent oversight, our supporters are more likely to be attracted, sustained and retained, potentially increasing our fundraising capability to meet the needs of our beneficiaries.